words of trust.
behind every brand we write for is a story of trust.
here are words of trust,
the voices of those who believed in ours.
« Working with Gaëlle is a masterclass in precision, discretion and integrity. You don’t just get results, you get someone you can trust. »
— Manuel Emch
« When Gaëlle tells a story, she knows how to find out what makes people, brands, products and places tick. She identifies the words that resonate to emotionally connect with the audience. It may sound easy, yet words have power... What sets her apart is her ability to write exactly the right words with authenticity, passion, meaning, as well as in an effective and simple way. She takes us on a journey through her words. »
— Jean-Claude Biver
« Working with Gaëlle is a real pleasure. Her creativity, sharp sense of storytelling and deep understanding of our brand make her an invaluable partner.
I really appreciate the open dialogue we’ve built; her transparency, professionalism and ability to challenge ideas always push things further. A true asset to our team at Louis Erard. »
— Victoria Gago Bigne, Louis Erard
« Gaëlle’s ability to tell a brand’s story feels as though she’s known it forever. From crafting a brand manifesto to other powerful narratives, she has talent for highlighting exactly what makes a brand unique. Her work is original, clear, effective & impactful. Through her words, she makes storytelling the driving force of branding. »
— Marc Aellen, CERTINA
« What I appreciate most about working with Gaëlle is her deep understanding of Hublot’s universe from product knowhow to partnerships and brand’s history and her capacity to integrate this when it comes to copywriting. Gaëlle’s proactive approach and storytelling expertise are invaluable to us! »
— Vittoria Pela, Hublot
« In a word: remarkable.
She doesn’t just write, she tunes in. To people. To brands. Right from the start. With sharp instinct and rare clarity, she steps into your world, sees what sets you apart and says it better than you ever could. She captures your essence before you’ve even named it. No overstatement. No ego. Just the right words, at the right time, in the right tone. The result? Messages that sound like you. Stronger. Sharper. Clearer.
Gaëlle doesn’t just understand what makes you different. She feels what makes you matter. »
— Marie-Maude, Laurent, Jean-Nicolas Michaud
« Gaëlle is a skilled professional who understands the importance of authenticity when it comes to Hublot’s communication. She consistently delivers high-quality work in record time, adapting to our fast-paced environment. »
— Julien Tornare, Hublot
« The power of words, the soul of a brand. Gaëlle has a rare and invaluable talent : the ability to dive deep into a brand’s core and unveil its very soul. Whether through the creation of a manifesto, a narrative strategy, or unforgettable brand stories, she captures the singularity that makes each brand unique. Her approach blends artistic intuition with strategic insight, transforming every word into a powerful force that speaks to both the heart and the mind. Through her storytelling, Gaëlle doesn’t just tell stories, she brings worlds to life, stirs emotions, and ensures that brands stand the test of time. »
— Marie-Céline Blanc, MELVI
« Gaëlle has been instrumental in the development of World Golf Challenge. From crafting the initial tagline to shaping the brand manifesto, she helped create a powerful momentum that has carried the project forward, step by step, over the years. Her dedication, creative energy and strategic input have played a vital role in bringing World Golf Challenge to where it stands now. »
— Jonas Jaeggi, World Golf Challenge
« Gaëlle possesses a unique gift for crafting captivating stories with her purposeful & inspiring words. Her profound insight and one-of-a-kind perspective enable her to highlight what makes every brand story distinctive. Through her words, she fosters a powerful emotional bond with readers, taking them on a meaningful storytelling journey. Her words are bound to inspire and uplift. That’s how she works her magic! »
— Aurel Aebi, atelier oï
« Gaëlle is the one.
With her company, Be the One, ideas take shape, brands find their soul and stories begin their journey. It’s always been both a pleasure and a true relief to work with her on storytelling projects over the years. »
— Ion Schiau
« As a true adventurer and creative spirit, Gaëlle welcomes all challenges you throw at her with eagerness and a desire to succeed. Gaëlle has this incredible ability to immerse herself into any universe and brings concepts to life through words and stories that always hit the right notes. Not only has it been a true pleasure to collaborate with her, but we’ve also been very fond of her endless energy and contagious love for her craft. »
— Benedicte Soteras, Thibault Levet, David Sadigh, DLG
« It’s as if she invites our stories to come through her, using her words to transform them into new inspirational and fascinating stories, beautifying them and bringing them to life. She's unique in being able to express the essence of each perfume creation in her storytelling. »
— Begona Mallenco, Bvlgari
« Working with Gaëlle was a truly collaborative experience. She perfectly translated our property's credo of environmental stewardship into a powerful narrative. Her writing highlighted our meaningful efforts toward sustainability while preserving the elegance and grace that define our establishment. Gaëlle's ability to articulate our actions and commitment in a compelling manner was exceptional. The resulting manifesto impeccably reflects our dedication to sharing our journey driven by sustainability and our deep care for our people. »
— Andreas Magnus, Kempinski Palace Engelberg & Frutt Mountain Resort