gaëlle zosso

the brand identity shaper. word by word.

Since 2014, gaëlle has been the voice behind be the one, a storytelling & branding studio. She is the one who shapes the identity of A-list brands, word by word.

Get to know her through our words of trust

be the one

storytelling and branding studio since 2014.

be the one is the words behind the brands you trust. We don't write copy, we define character. Our words aren’t just written, they are worn : authentic, distinct, unforgettable.

We shape identity, not by trends, but by truth. Word by word, we reveal what makes each brand the one.

Driven by instinct and emotion, we turn voice into legacy, story into substance. Our words don’t follow templates, they pursue purpose.

We believe that branding is more than what you say, it’s how your story speaks, moves, lasts.